About us
We are committed to Madrid
Our mission
Our mission is based on the continuous development of the Community of Madrid as a tourist destination, through the innovation of the tourism product, dissemination materials, training and continuous education of the people who interpret and develop their heritage.
Tourist guides
What objectives do we pursue?
A catalogue of routes, itineraries and other tourism products that can show the potential and diversity of tourism in the Community of Madrid.
The synergies and the cooperative work between tour guides and disseminate them.
The employment for our partners, becoming facilitators between potential tourism users and our members.
Experiences and training courses for improvement and recycling that ensure the professionalism of the workers of the sector that the evolution of the destination and its demand require.
From knowledge and partner experience to the continuous improvement and innovation of the quality of the tourism sector in the Community of Madrid, participating in the different institutional environments that are created for this purpose.
Our work areas
Product Development
It channels the products and tours developed by our partners and creates an extensive guide so that visitors to Madrid have a global vision of the leisure and tourism potential of the Community.
New Technologies
In a powerful synergy between tourism and technology, we work to generate content that is used strategically in computer tools and applications, focused on geolocation, virtual experiences and videogames in favor of knowledge of the destination.
Training and Development
It searches, creates and facilitates training options that allow members to improve their professional skills, and also provides specialised training actions to tourism institutions that demand it.
Brand and Positioning
It increases the visibility of the association offline and online so that the perception of users, intermediaries and tourism institutions about the organization is positive. In addition, it researches market trends in order to meet communication objectives.
Institutional Relations
It fosters the relationship between the association and any type of local tourism, cultural, nature or leisure institution that wants to have our members individually or as an association itself.
AJGTur Madrid values
Protection
of the heritage and history of the destination
Professionalism
to manage demand and avoid negative
tourist effects
Innovation
and continuous recycling as an element
differentiator
Respect
for the environment, both social, and
environmental
Entrust us with your visit
We loved it. Initiatives like this are truly worthwhile. A delightful historical immersion with a fantastic atmosphere.
Excellent guides in both Alcalá and Madrid. We went with three groups of first-year baccalaureate students, and they managed to capture the students' attention. They were engaging, good communicators, punctual, professional, and very courteous.
We went on a tour in Madrid with a large group of coworkers, over 40 people, with a significant number requiring explantions in English. (...) It is a highly recommended option for both companies and individuals, and I hope we can organise another one soon. THANK YOU!
The Asociación Jóvenes Guías
de Turismo de Madrid is composed of professionals from the Tourism sector with shared interests. We seek
to dynamise the resources available in the Community of Madrid.
